Wednesday, August 8, 2007

Medical Tourism: The CHRISTUS Story

Because CHRISTUS is a Catholic, faith-based health care system, some of our potential strategies are driven by a “call”, meaning that other health care systems ask us whether we might be interested in partnering with them. Such was the case in early 2000, when we received a call from the Muguerza health system in Mexico. Because of the growing Hispanic population in the U.S., the increasing need for nurses from nursing schools in Mexico and the proximity of several of our markets to the U.S./Mexico border, we felt there were compelling reasons to enter into sincere conversations with the owners of the Muguerza hospitals to explore this opportunity.

As a result of our due diligence, which clearly demonstrated significantly high quality of both clinical and service delivery in their two facilities in Mexico, we consummated the partnership in April of 2001 and created what has now become the rapidly growing seven-hospital CHRISTUS Muguerza health system in Mexico, which also has a quickly expanding ambulatory component.

Our Journey to Excellence was rapidly embraced by the leaders in Mexico, who shared our strong commitment to prove the excellence in their health system by being transparent in well-defined metrics. That commitment to excellence was not only proven by their data, but was so significant that it generated a CHRISTUS Muguerza brand that is so strong that other facility leaders are now wanting to join our ranks.

As we reflected on CHRISTUS Muguerza’s high quality (as one example, we are the leading cardiac care center in all of South America), it became clear to us that we should not limit this quality to just people in Mexico, but should open our doors to people in other countries who were on long waiting lists for elective surgery or who did not have the financial wherewithal to have their procedures done at the costs that were being dictated in their home locations.

Consequently, we knew that we needed to develop a well-thought out and excellent medical travel program. This was also substantiated by our data, which indicates that many Americans from border states are already coming to our facilities in Mexico, and that the 4,000 Medicare-eligible patients are often paying for their care in our facilities. Why? Again, because the CHRISTUS brand is strong, denotes our Journey to Excellence, and produces measurable outcomes in both quality and service delivery.

In fact, we’ve received quite a bit of attention in the news media lately because of the high quality and convenient services provided at our CHRISTUS Muguerza facilities. One of those stories ran in the Dallas Morning News recently, and you can read it here. TV news coverage also ran recently on one of our CHRISTUS Muguerza hospitals, Alta Especialidad. You can view a TV broadcast about the hospital and our medical travel program via the website of a news station in San Antonio, Texas here.

Obviously, we are competing against medical travel programs in India and Asia that have been established longer, but we feel strongly that our services have an edge because of the close proximity of many of our facilities to the U.S./Mexico border, our Associates’ fluency in English and other languages, and our ability to provide appropriate recovery locations such as upscale hotels and retreat centers.

In addition, a medical travel program allows for more collaboration both ways across the border. For instance, if we have a pediatric patient at a CHRISTUS Muguerza facility in Monterrey, Mexico who needs specialty care, we have the ability to refer them to our CHRISTUS Santa Rosa Children’s Hospital in San Antonio, Texas.

I should also point out that although many other medical travel programs are driven by financial gain, our desire to create a medical tourism program was driven by our high quality and interest in community value. Obviously we are expecting to see financial benefits from this program, but our margins will be of great use as we continue to provide charity benefits to the communities we serve in the U.S. and in Mexico. We are the number one Catholic provider of community benefit, and see this function as central to our mission.

In fact, the CHRISTUS Muguerza system has opened five clinics so far in mainly rural areas to provide health care and other services to residents who would otherwise have little access to it. These clinics were opened in collaboration with local government leaders and health care providers, and are located in desperately poor and underserved areas. They provide high-quality medical care to those whose health is at risk due to social, cultural and economic conditions, and charge very small fees for their services. The services offered at the clinics varies by location, but includes basic health care services such as x-rays, ultrasounds, physical therapy, laboratory services, physician exams and chronic disease management – in addition to counseling and activities for older residents and mothers, and various community education programs.

Our answer to the growing popularity of medical tourism is to continue to leverage the expertise of our existing international facilities. I am very proud of all of our Associates, including those at our CHRISTUS Muguerza facilities throughout Mexico who provide excellent, high-quality care to their patients every day—patients who entrust their lives to us! What an awesome responsibility we, in health care, have!

1 comment:

healthmedicaltourism said...

Has Anyone Actually Tried Medical Tourism? We've read about it, heard about it, and even talked about it. But how many of us know someone who has gone on a health vacation to India? Anyone ever come back from Thailand with a new hip? Is there any forum where real people can discuss real medical tourism issues.